Category+Killer

Example #1: The Beer Store, it is a company that dominates its firm that no other similar company can succesfully operate.
 * Category Killer:** D escribing a product, service, brand, or company that has such a distinct sustainable competitive advantage that competing firms find it almost impossible to operate profitably in that industry.

Example # 2: Ebay is another example, buyers an sellers tend to gravitate to the site because it it the largest most known online buying site. As a result of this Ebay has virtually no competition and therefore dominating the industry.

Source: Channel Management Textbook

By: Maegan Shiskos