Intensive+Distribution

Intensive Distribution: Is an element of the channel design process. It is a function of market coverage. Intensive coverage is distribution through all reasonable outlets in a market. Distribution is intensive as opposed to exclusive or selective.

Example #1: Coca Cola uses intensive distribution to distrubute their beverages in that you can purchase their drinks from vending machines, convienience stores, grocery stores, clothing stores etc. The products are available everywhere, therefore the distrubition is intensive in the market.

Example #2: Neilson Milk: Not just specifically Neilson, but most Milk brands are intensive. You can purchase Milk at any grocery store, conveiniece store, gas station etc. Milk products are not distubuted to specfic stores or specific owners, they are available everywhere.

Source: Channel Management Textbook

Christy MacRiner