Vertical+vs+Horizontal+Channel+Conflict

Horizontal conflict- the conflict between channel members at the same level
 * Definition: **

E.g this would be if two McDonalds open up right beside each other, they are selling the same product and competing with each other so closely that it defaults the purpose of having two of them there at the same time.

Vertical Conflict- when there is conflict in the channel at different levels in the channel.
 * Definition:**

E.g. If silicone bake ware was selling to Sears but they are also selling on their website. This would cause vertical conflict because consumers could purchase from the Silicone Website which would potentially take away customers from Sears. [] [] "Channel Managment" Textbook by Tina Grant