Exclusive+Distribution

Exclusive distribution is a strategy used to distribute products (usually high end or selective products) to retail stores and outlets that have exclusive territorial rights to sell the certain products. This is a benefit to the retailer because there is virtually little or no competition, and is also a benefit to the manufacturer because they have more control over how the product is merchandised. Even though the product is available at usually one location, the intermediary is trained thuroughly to inform the customer and make the sale. A good example of this distribution strategy would be car dealerships. Each car manufacturer has their own licenced dealerships in specific geographical locations to appeal to large target markets. When a consumer thinks of a Saturn car, they will want to go to a Saturn dealership to make the purchase.

This information was found at http://www.answers.com/topic/exclusive-distribution and http://en.mimi.hu/marketingweb/exclusive_distribution.html.

By: Norman Rocheleau