Contractual+VMS


 * Contractual VMS:** A [|vertical marketing system] in which independent firms at different levels of production and distribution contract to join together to obtain more economies or greater sales impact than they could achieve alone.

Example: A great example of an independent firm that runs at different levels of production and distribution to obtain a great reputation in sales and economies are franchising firms. A prime example of this is Pizza Pizza since almost all locations are contracted franchises spread across Ontario and some parts of Canada. Some locations are operated by the corporate head office of Pizza Pizza as well. The corporate office also looks after establishments to make sure locations are running to par.

http://www.encyclopedia.com/doc/1O18-contractualVMS.html