Indirect+Channel


 * Indirect Channel**- An indirect channel is the selling and distribution of products to customers through intermediaries such as wholesalers, distributors, agents, dealers, or retailers.


 * Example #1**: Sony, toshiba, as well as countless other manufactures have their own stores to specifically sell their products. However, the majority of their sales comes from wholesalers, and retailers. The best examples in Canada being: Wal-Mart, Future Shop, BestBuy. The selling and distributions of sony's products through Wal-Mart is an example of an Indirect channel.


 * Example#2:** a Canadian manufacturer markets and supplies its products through another Canadian and/or foreign comapany. This company will be considered as the intermediary of the manufacturing firm. That intermediary then sales the product to the consumer/ end user.

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