Cooperative+Advertising


 * Cooperative advertising:** A system that allows two parties to share advertising costs. Manufacturers and distributors, because of their shared interest in selling the product, usually use this cooperative advertising technique. Cooperative advertising is especially appealing to small storeowners who, on their own, could not afford to advertise the product successfully.

Example #1: If Pepsi and Sobeys were to partner up and split the cost of advertising for the manufacturer's soft drink. Both Sobeys and Pepsi benefit from this due to the increase in traffic in the grocery store and the revnue generated for both Sobey's and Pepsi.

Example #2: Having a company like Silver Jeans team up with a local clothing store in Whitby. Silver can partner up with the local clothing store and split the cost of having advertisment for Silver jeans in the store. This will again increase traffic flow in the local store and therefore increase revenue for the store and for Silver Jeans.

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Maegan Shiskos