Breaking+Bulk

"Manufacturers send itemsthey have made in large quantquantities or bulk to retailers who break down the merchandise into smaller quantities to be tailored to the individual consumers and household consumption patterens." Tina Grant "Marketing Channel Managment" Mcgraw-Hill Ryerson Limited
 * Definition:**

Breaking bulk is important to both the manufacturer and the consumer. It is easier and more cost effective for manufacturers to ship in bulk and easier for consumers to purchase in smaller more managable quantities. It may cost more per unit for the customer but it saves time and offers convinence for one stop shop. As well as information on a variety of items.

1) When a clothing manufacturer such as the GAP maufactueres a line of sweaters they send a big bulk of sweaters to each store. Where the store will seperate the sweaters and put out the appropriate amountand display them in selling quantities for the customers to purchase.
 * Examples**:

2) A manufacturrer that grows oranges produces them and ships large amounts to grocery stores such as the Super Store. The Super Store will then put out and display the oranges in appropriate quantities to what the consumers will want to purchase at that time.